Unpredictable Market

It’s pretty difficult to predict the US box office these days especially on R-rated comedies. I remember a few months back, I was banking on the R-rated Observe and Report and got burned because of a very low opening. It opened with an 11M weekend which was very underwhelming. This week, another R-rated comedy opened and annoyingly, I got burned again. This time it’s with The Hangover where I was hoping that it will be contained by Land of the Lost over the weekend. Unfortunately, Land of the Lost bombed and The Hangover will be opening with around 50M this weekend. I shorted it, and longed Land of the Lost. How sad.

Bad weekend prediction.


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